A permalink is the DIRECT link to your individual blog post. This is important because blog posts move as you add new ones.
With WordPress, the default permalink looks like this: http://www.stepintoamazing.com/blog/?p=123.
This is not only bad for SEO, or Search Engine Optimization, it creates a poor experience for your audience. When people look at a URL for your blog post, you want them to know what the post is about.
Watch the video to find out how to set your custom permalinks in WordPress.
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